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MEDIA META TAGGING CODE

But as you can see, being a part of your snippet, they can be a powerful way to boost your click-through rates (CTR) and get more traffic. Google admits that it doesn’t use meta descriptions in its ranking algorithm. You can already see how such a description would encourage both users and the search engines to show this page at the top of the SERPs.

MEDIA META TAGGING CODE

The code of this page’s meta description would look like this: The second key metadata element is meta descriptions.Įssentially, a meta description is a summary of your page that appears right under the title tag. Meta Tags for SEO: Perfecting Meta Description Tags In turn, this can hinder your search rankings.

Duplicate title tags (37%): if two or more pages across your site have the same title tag (that includes your target keyword), Google will have a hard time deciding which page is more relevant to users’ search queries.

If you use a title that’s too lengthy, Google will likely cut it (there are space limits, after all) or simply pick another title by itself.

Too long (66%) or too short (25%): if your title tag is too concise, users will likely fail to understand what your page is about and whether it’s relevant to their query.

Missing title tag (65%): it’s unnecessary to even mention why each page of your site should include a title tag.

With title tags, Semrush’s study highlights 3 key issues that you should stay away from: The Most Common Meta Title Mistakes to Avoid

Create a compelling title that would encourage users to click, but don’t go clickbait about it.

Don’t use vague titles (Ex: Home page for your home page).

Keep your title tags compelling yet concise (try to go under 60 characters).

Make sure a title tag is present across all webpages.

With Google guidelines in mind, here are the key ways to fine-tune your meta titles:

Prompt users to choose your page over competitors.Īs with other SEO-related content recommendations, things like keyword stuffing are a big no-no.

Show users your page is the perfect fit for addressing their query.

Help web crawlers read and rank your page.

Taking the SERP example from above, the code of the meta title of the first result would look like this: Best Gyms in Los Angeles for a Next-level WorkoutĪs Google says, the title is the first thing users see when they assess the search results, so a well-crafted title tag can:

While Google (or Bing) can sometimes make their own snippet decisions, in most cases, the title tag shapes which page title will be displayed on the SERPs. Meta Tags for SEO: Creating a Compelling Meta Title Now that you know what meta tags are, let’s unwrap the main types of meta tags and see how you can optimize each page’s metadata to get the most of each feature. This means that while, by design, meta tags should tackle what kind of information you want to show to the search engines, they should also be human-eye-friendly. While meta tags placed on the page are invisible to users, they actually appear within the SERPs.įor instance, check how this search results page reflects each page’s meta title and meta description: Googlebot and other web crawlers use this metadata to “read” the content of your page and to understand if it fits the users’ search intent. Meta tags are used to inform the search engines about what each page of your site stands for. Metadata is, well, data about your data, featured in the HTML code of your pages. Meta Tags for SEO: Navigating the Mobile-First Era With a Meta Viewport Tag.The Most Common Robots Meta Tag Mistakes to Avoid.Meta Tags for SEO: Going Right About the Robots Meta Tag.The Most Common Meta Description Mistakes to Avoid.Meta Tags for SEO: Perfecting Meta Description Tags.The Most Common Meta Title Mistakes to Avoid.Meta Tags for SEO: Creating a Compelling Meta Title.